Business Model Innovation is concerned with the reinvention of a business, to deliver a superior value proposition through a business model that captures value at each stage of the customer journey. It focuses on capturing value in the short term and creating value over the long term. more »

  Why do customers buy from you? If you can’t answer that question, you don’t know what your business is all about.  Why people buy from your business, over and above any other is what makes you unique.  If you can’t articulate what makes you differe… more »

  I have been asked several times by friends and friends of friends what advice I can give about starting and running a business.  This is typical of my response ... 1. know where you’re going Vision is an often misunderstood concept, so put aside… more »

Freemium works on the basis that a business will provide a basic version of their product or service to 95% of their customers for free and generate revenue from the 5% of customers willing to pay for a premium product or service. Hence the term freemium is a blend of 'free' and pre'mium'. Examples include: more »

In simple terms, to recover the economy needs more jobs. Only when people have stability will they feel confident to spend, rather than hoard, their cash. It's widely recognised that enterprise is the main route of sustained growth - that we need an 'ent… more »